Comments on: In-Game Advertising http://www.killtenrats.com/2006/03/15/in-game-advertising/ a group of adventurers on an epic quest Thu, 08 Jan 2009 11:59:54 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Nicodemus http://www.killtenrats.com/2006/03/15/in-game-advertising/comment-page-1/#comment-8553 Nicodemus Thu, 29 Jun 2006 20:53:16 +0000 http://www.killtenrats.com/?p=641#comment-8553 The previous post makes a point I think. Prevent Warrior Balding! Is your Barbarian suffering hair loss? Does the cleric in your group make fun of you? Do you have a hard time picking up elven chicks? Then you need our Druid special "Bear Hair for Bare Men". Sure, that's funny, and would be perfectly fine in almost any fantasy MMORPG...but how about an ad for Calgon (lol) or some feminin hygiene product blasted across the doors of the "evil castle"(tm) or emblazoned on your shield? Yeah, I realize that most in-game ads now are the billboard type, but as long as gamers and developers allow that, advertising in our games will get more pervasive and intrusive. Even if they are "targeted" its still going to suck. If you still don't think this is a bad idea...then imagine playing quake or myst with in-game ads, or maybe watching star wars and seeing ads on the backs of all of the stormtroopers. That's what we are in for. The previous post makes a point I think.

Prevent Warrior Balding! Is your Barbarian suffering hair loss? Does the cleric in your group make fun of you? Do you have a hard time picking up elven chicks? Then you need our Druid special “Bear Hair for Bare Men”.

Sure, that’s funny, and would be perfectly fine in almost any fantasy MMORPG…but how about an ad for Calgon (lol) or some feminin hygiene product blasted across the doors of the “evil castle”(tm) or emblazoned on your shield? Yeah, I realize that most in-game ads now are the billboard type, but as long as gamers and developers allow that, advertising in our games will get more pervasive and intrusive.

Even if they are “targeted” its still going to suck.

If you still don’t think this is a bad idea…then imagine playing quake or myst with in-game ads, or maybe watching star wars and seeing ads on the backs of all of the stormtroopers. That’s what we are in for.

]]> By: Hair Loss Remedy http://www.killtenrats.com/2006/03/15/in-game-advertising/comment-page-1/#comment-8550 Hair Loss Remedy Thu, 29 Jun 2006 19:19:37 +0000 http://www.killtenrats.com/?p=641#comment-8550 <strong>Hair Loss Remedy...</strong> Visit us for all your needs and order instantly online.... <em>(Normally I would moderate this as spam and it would disappear but since Nicodemus commented about it above, it'll stay but without the link. Take that dirty spammer! - Ethic)</em> Hair Loss Remedy…

Visit us for all your needs and order instantly online….

(Normally I would moderate this as spam and it would disappear but since Nicodemus commented about it above, it’ll stay but without the link. Take that dirty spammer! - Ethic)

]]> By: Nicodemus http://www.killtenrats.com/2006/03/15/in-game-advertising/comment-page-1/#comment-3630 Nicodemus Sun, 19 Mar 2006 04:45:41 +0000 http://www.killtenrats.com/?p=641#comment-3630 Awesome idea zubon. I'd love to blow up some microsoft billboards. Awesome idea zubon. I’d love to blow up some microsoft billboards.

]]> By: Zubon http://www.killtenrats.com/2006/03/15/in-game-advertising/comment-page-1/#comment-3628 Zubon Sun, 19 Mar 2006 03:26:13 +0000 http://www.killtenrats.com/?p=641#comment-3628 AA could be a great place for ads. Take your current billboard, make it look like it has been there for 30 years. If sufficiently aged, it could fit in. The real point, though, is that I recall players' being able to interact with their environment more in AA. If you can destroy that billboard, now we are talking. Want to show your hate for Disney? Shoot Mickey up a bit. Use your blades to carve a vegan message into Burget King? Why not? And the advertiser knows that people must actively interact with their ads to do this sort of thing. A team of people went after your billboard for five minutes in an effort to blow it up, putting it front and center on their screens. It will respawn in the near future. How much would you pay for product placement in Molten Core? AA could be a great place for ads. Take your current billboard, make it look like it has been there for 30 years. If sufficiently aged, it could fit in. The real point, though, is that I recall players’ being able to interact with their environment more in AA. If you can destroy that billboard, now we are talking. Want to show your hate for Disney? Shoot Mickey up a bit. Use your blades to carve a vegan message into Burget King? Why not? And the advertiser knows that people must actively interact with their ads to do this sort of thing. A team of people went after your billboard for five minutes in an effort to blow it up, putting it front and center on their screens. It will respawn in the near future.

How much would you pay for product placement in Molten Core?

]]> By: A55cl0wn http://www.killtenrats.com/2006/03/15/in-game-advertising/comment-page-1/#comment-3591 A55cl0wn Thu, 16 Mar 2006 17:08:04 +0000 http://www.killtenrats.com/?p=641#comment-3591 I never realized AO had modern day ads like Reebok or James Bond movies. From my (very) limited gameplay experience, I have seen very tasteful ads for their expansion packs and monthly subscription-based in-game worlds and features. I thought this was implemented very well and I actually enjoyed it. I really felt that my character was reading the billboard and was being drawn in and _wanted_ to explore new worlds and "get away from it all" and dammit, I so wanted to buy the expansion pack and go on a monthly after that.... Kudos to Funcom for that, but if they've gone ahead and sold themselves to Coca-Cola or Viagra, then boo hoo....that sucks. As far as in-game ads for AA? That's mental...this is a post-apocolyptic "Mad Max" world of destruction and chaos - I'm pretty sure functional billboards wouldn't be on the priority list for the powers that be (unless the planet is owned by Coca-Cola or Disney....like ours is...and they really have a hankering for some scrap plastic bottles and broken ipods - hmm...that kinda does look like a Coke bottle doesn't it?) I like Mountain Dew too. I never realized AO had modern day ads like Reebok or James Bond movies. From my (very) limited gameplay experience, I have seen very tasteful ads for their expansion packs and monthly subscription-based in-game worlds and features.

I thought this was implemented very well and I actually enjoyed it. I really felt that my character was reading the billboard and was being drawn in and _wanted_ to explore new worlds and “get away from it all” and dammit, I so wanted to buy the expansion pack and go on a monthly after that…. Kudos to Funcom for that, but if they’ve gone ahead and sold themselves to Coca-Cola or Viagra, then boo hoo….that sucks.

As far as in-game ads for AA? That’s mental…this is a post-apocolyptic “Mad Max” world of destruction and chaos - I’m pretty sure functional billboards wouldn’t be on the priority list for the powers that be (unless the planet is owned by Coca-Cola or Disney….like ours is…and they really have a hankering for some scrap plastic bottles and broken ipods - hmm…that kinda does look like a Coke bottle doesn’t it?)

I like Mountain Dew too.

]]> By: Anon http://www.killtenrats.com/2006/03/15/in-game-advertising/comment-page-1/#comment-3571 Anon Thu, 16 Mar 2006 03:11:31 +0000 http://www.killtenrats.com/?p=641#comment-3571 Who wants to see ads for Bud Light in D&D Online? Indeed, they really need to consider Mountain Dew instead. Who wants to see ads for Bud Light in D&D Online?

Indeed, they really need to consider Mountain Dew instead.

]]> By: Nicodemus http://www.killtenrats.com/2006/03/15/in-game-advertising/comment-page-1/#comment-3570 Nicodemus Thu, 16 Mar 2006 03:08:15 +0000 http://www.killtenrats.com/?p=641#comment-3570 I'm not saying that ad supported games are wrong or bad...quite the contrary, I don't have a problem with it. What I DO have a problem with, is how they are implemented, and where. "+ a few decades" is an important thing to note here...an ad for a new movie would be entirely out of place. Even ads for current day products would be abnormal, unless of course they were parodied or modified a bit to be as they might possibly be in the future. I also agree that advertising and subscriptions shouldn't mix. That isn't to say that there should be one or the other, but we are all used to paying a subscription to a website in exchange for getting ad free content. Who wants to see ads for Bud Light in D&D Online? I’m not saying that ad supported games are wrong or bad…quite the contrary, I don’t have a problem with it. What I DO have a problem with, is how they are implemented, and where. “+ a few decades” is an important thing to note here…an ad for a new movie would be entirely out of place. Even ads for current day products would be abnormal, unless of course they were parodied or modified a bit to be as they might possibly be in the future.

I also agree that advertising and subscriptions shouldn’t mix. That isn’t to say that there should be one or the other, but we are all used to paying a subscription to a website in exchange for getting ad free content.

Who wants to see ads for Bud Light in D&D Online?

]]> By: Heartless Gamer http://www.killtenrats.com/2006/03/15/in-game-advertising/comment-page-1/#comment-3569 Heartless Gamer Thu, 16 Mar 2006 02:40:53 +0000 http://www.killtenrats.com/?p=641#comment-3569 AO did it the right way though. It lets them offer a free game for those that want a free MMO to play. Thats a win win situation for everyone involved. AO did it the right way though. It lets them offer a free game for those that want a free MMO to play. Thats a win win situation for everyone involved.

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