In the video game business??

How about Bizarre Creations, makers of the Project Gotham Racing series?
How about Blue Fang Games, makers of Zoo Tycoon (and variants, and sequel)?
How about Bullfrog Productions (too many great titles to list)?
CCP stands for “Crowd Control Productions” - how about that?
Tim Schafer’s company, Double Fine Productions (Psychonauts)?
Game Freak? (Pokemon, Drill Dozer)
Gas Powered Games? (Dungeon Siege, DS2, Supreme Commander)
Human Head Studios? (Rune, Prey)
Irrational Games? (System Shock 2, the Freedom Force series, Tribes: Vengeance, the upcoming Bioshock)
Naughty Dog? (Crash Bandicoot series, Jak & Daxter series)
Oddworld Inhabitants? (Oddworld series)

Yeah, I just went down the list found here until I got sick of it:
http://en.wikipedia.org/wiki/List_of_video_game_developers

Fact is, there are lots of big video game developers that have unique, suggestive or otherwise far-out names. If they had ever made it big they would have become “GMG”, not “Green Monster”. No, I’m putting my money on that “38 Studios” is an ego move. I’m betting that their target demographic (gamers) is among the segment of the population with the least baseball name recognition, and frankly, “Green Monster Studios” just sounds plain cool.

Whatever the meaning behind 38 Studios is, it is a far more conservative name which will make a difference to the company in some business circles they will need to function in.

Hopefully this comment didn’t disavow myself from the project and forced them to hunt down me with a team of elite cyborg assassins. If I survive the attempts on my life, I’ll let you know.

I would guess that the impending trade rumors and contrat negotions made Curt think twice about permanantly naming his company after a wall in Boston, that he may not even pitch in front of in 9 months…

IMHO, they should have just changed the name to something completly unrelated to Schilling, or baseball or any crap that has no bearing on this industry.

Needless to say, in the end, none of the three founders are going to really make or break this company. They have put together a seasoned staff who have a consistant track record of shipping good products and managing them well. They have unlimited financial resources and basically no timeline to a hard launch. Quite literally, they can polish until its ready and Curt will bankroll it if needs be (presumably).

Quote from FoH forums, a question and then Curt answering:

Did this “confusion” prompt the creation of your company’s new name?

No. We talked long and hard about making this change. The last thing we’d want to do is to appear uncertain about something that isn’t that complicated. In the end we decided that the new name truly did encompass more of what we hope to be and do.
Most companies end up with shortened names and we’d have ended up “Green Monster” at some point, which I think might have caused some confusion or been misleading as to who and what we are.
I don’t think it would have been a big deal, but we ended up going this route because of the long term vision as opposed to anything else.
We’re going to be launching our company website in the next month or so, should be cool.”

38 Studios means nothing. It’s a jersey number of a baseball player and perhaps he is making movies now. Oh, they make games? Baseball I suppose. OK, whatever. How does 38 Studios encompass what they “hope to be and do”? Meh. Long term vision? What, the game is coming out in 2038?

I like my little tiny Dell keyboard.

http://www.logitech.com/index.cfm/products/details/US/EN,CRID=2166,CONTENTID=10717

For the record, it took me about 30 minutes to make a pong game, while learning how to use the SDK. That pong game is now bound to one of the G15’s gaming keys. Talk about convenient.