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	<title>Comments on: Today&#8217;s Industry WTF</title>
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	<link>http://www.killtenrats.com/2009/07/24/todays-industry-wtf/</link>
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		<title>By: If you didn&#39;t want it groped, don&#39;t wear that slutty dress! &#124; joshuameadows.com</title>
		<link>http://www.killtenrats.com/2009/07/24/todays-industry-wtf/comment-page-1/#comment-32726</link>
		<dc:creator>If you didn&#39;t want it groped, don&#39;t wear that slutty dress! &#124; joshuameadows.com</dc:creator>
		<pubDate>Wed, 29 Jul 2009 15:20:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.killtenrats.com/?p=4477#comment-32726</guid>
		<description>[...] The internet [...]</description>
		<content:encoded><![CDATA[<p>[...] The internet [...]</p>
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		<title>By: Aaron</title>
		<link>http://www.killtenrats.com/2009/07/24/todays-industry-wtf/comment-page-1/#comment-32698</link>
		<dc:creator>Aaron</dc:creator>
		<pubDate>Mon, 27 Jul 2009 18:13:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.killtenrats.com/?p=4477#comment-32698</guid>
		<description>EA issued an apology chalking the problem up to poor phrasing (&quot;commit acts of lust&quot;). I&#039;m not sure I buy it. The game&#039;s last marketing ploy was designed to create controversy. It seems likely this one was, too.</description>
		<content:encoded><![CDATA[<p>EA issued an apology chalking the problem up to poor phrasing (&#8220;commit acts of lust&#8221;). I&#8217;m not sure I buy it. The game&#8217;s last marketing ploy was designed to create controversy. It seems likely this one was, too.</p>
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		<title>By: While !Finished &#187; #EAFail Link Roundup</title>
		<link>http://www.killtenrats.com/2009/07/24/todays-industry-wtf/comment-page-1/#comment-32679</link>
		<dc:creator>While !Finished &#187; #EAFail Link Roundup</dc:creator>
		<pubDate>Sun, 26 Jul 2009 13:39:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.killtenrats.com/?p=4477#comment-32679</guid>
		<description>[...] &#8220;What NOT to do at SDCC&#8221; Kotaku post about @danteteam&#8217;s failpology. Broken Toys Kill Ten Rats: &#8220;EA, when I talked about game developers and porn stars, I was not implying that you should [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8220;What NOT to do at SDCC&#8221; Kotaku post about @danteteam&#8217;s failpology. Broken Toys Kill Ten Rats: &#8220;EA, when I talked about game developers and porn stars, I was not implying that you should [...]</p>
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		<title>By: heartless_</title>
		<link>http://www.killtenrats.com/2009/07/24/todays-industry-wtf/comment-page-1/#comment-32678</link>
		<dc:creator>heartless_</dc:creator>
		<pubDate>Sun, 26 Jul 2009 13:16:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.killtenrats.com/?p=4477#comment-32678</guid>
		<description>Sex sells.  Just not to most gamers that can afford full-priced games :P</description>
		<content:encoded><![CDATA[<p>Sex sells.  Just not to most gamers that can afford full-priced games :P</p>
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		<title>By: Aaron</title>
		<link>http://www.killtenrats.com/2009/07/24/todays-industry-wtf/comment-page-1/#comment-32669</link>
		<dc:creator>Aaron</dc:creator>
		<pubDate>Sun, 26 Jul 2009 04:28:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.killtenrats.com/?p=4477#comment-32669</guid>
		<description>#4 of the contest&#039;s official rules says the judges can disqualify submissions &quot;that are inappropriate for any reason, including without limitation, for depicting or mentioning sex, violence, drugs, alcohol and/or inappropriate language&quot;. 

I find that hilarious. The contest is called &quot;Sin to Win&quot; and suggests people &quot;commit acts of lust&quot; with the booth babes, yet forbids &quot;depicting or mentioning sex&quot; and anything &quot;inappropriate&quot;. It&#039;s ludicrous.

This is from the same marketing team that faked a protest against the game. Following that ethically dubious ploy with this makes me wonder what EA higher-ups are thinking by allowing them to continue. Obviously, these guys just want to create controversy to create name recognition for the game.

It also makes me question if the developers are being honest when they say they&#039;re respecting the literature the game is based on. They&#039;re making an action game, so I don&#039;t mind the liberties necessary to accomplish that. But Dante&#039;s tale was a didactic horror story about a good man journeying through Hell, whereas a &quot;Sin to Win&quot; contest is glamorization of evil. They&#039;ve also said that the game&#039;s Dante character has a seedy past. Visceral wants to make Hell and evil more cool than frightening.

The gameplay footage I&#039;ve seen suggests it will be a good game. It&#039;s basically a God of War for the Xbox 360. But this careless marketing is making me doubt whether I want to help spread the word.</description>
		<content:encoded><![CDATA[<p>#4 of the contest&#8217;s official rules says the judges can disqualify submissions &#8220;that are inappropriate for any reason, including without limitation, for depicting or mentioning sex, violence, drugs, alcohol and/or inappropriate language&#8221;. </p>
<p>I find that hilarious. The contest is called &#8220;Sin to Win&#8221; and suggests people &#8220;commit acts of lust&#8221; with the booth babes, yet forbids &#8220;depicting or mentioning sex&#8221; and anything &#8220;inappropriate&#8221;. It&#8217;s ludicrous.</p>
<p>This is from the same marketing team that faked a protest against the game. Following that ethically dubious ploy with this makes me wonder what EA higher-ups are thinking by allowing them to continue. Obviously, these guys just want to create controversy to create name recognition for the game.</p>
<p>It also makes me question if the developers are being honest when they say they&#8217;re respecting the literature the game is based on. They&#8217;re making an action game, so I don&#8217;t mind the liberties necessary to accomplish that. But Dante&#8217;s tale was a didactic horror story about a good man journeying through Hell, whereas a &#8220;Sin to Win&#8221; contest is glamorization of evil. They&#8217;ve also said that the game&#8217;s Dante character has a seedy past. Visceral wants to make Hell and evil more cool than frightening.</p>
<p>The gameplay footage I&#8217;ve seen suggests it will be a good game. It&#8217;s basically a God of War for the Xbox 360. But this careless marketing is making me doubt whether I want to help spread the word.</p>
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		<title>By: Julian</title>
		<link>http://www.killtenrats.com/2009/07/24/todays-industry-wtf/comment-page-1/#comment-32666</link>
		<dc:creator>Julian</dc:creator>
		<pubDate>Sat, 25 Jul 2009 19:38:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.killtenrats.com/?p=4477#comment-32666</guid>
		<description>Better yet, make a faction rep track with turn ins.

Knee an EA middle management guy: 100 points.
Knee an EA high ranking exec: 250 points.
Knee the EA CEO: 500 points.

Of course it&#039;s repeatable.</description>
		<content:encoded><![CDATA[<p>Better yet, make a faction rep track with turn ins.</p>
<p>Knee an EA middle management guy: 100 points.<br />
Knee an EA high ranking exec: 250 points.<br />
Knee the EA CEO: 500 points.</p>
<p>Of course it&#8217;s repeatable.</p>
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		<title>By: Chris F</title>
		<link>http://www.killtenrats.com/2009/07/24/todays-industry-wtf/comment-page-1/#comment-32665</link>
		<dc:creator>Chris F</dc:creator>
		<pubDate>Sat, 25 Jul 2009 18:09:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.killtenrats.com/?p=4477#comment-32665</guid>
		<description>I like Doraths idea. Full support.</description>
		<content:encoded><![CDATA[<p>I like Doraths idea. Full support.</p>
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		<title>By: dorath</title>
		<link>http://www.killtenrats.com/2009/07/24/todays-industry-wtf/comment-page-1/#comment-32663</link>
		<dc:creator>dorath</dc:creator>
		<pubDate>Sat, 25 Jul 2009 07:22:55 +0000</pubDate>
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		<description>I feel like there should be some balance to this.  Perhaps every booth babe who knees an EA employee in the junk should earn points towards a spa treatment and massage.</description>
		<content:encoded><![CDATA[<p>I feel like there should be some balance to this.  Perhaps every booth babe who knees an EA employee in the junk should earn points towards a spa treatment and massage.</p>
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		<title>By: Ikew</title>
		<link>http://www.killtenrats.com/2009/07/24/todays-industry-wtf/comment-page-1/#comment-32661</link>
		<dc:creator>Ikew</dc:creator>
		<pubDate>Sat, 25 Jul 2009 06:15:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.killtenrats.com/?p=4477#comment-32661</guid>
		<description>Forget your stupid Comic Con! I&#039;m gonna make my own! With hookers! And blackjack! In fact, forget the Comic Con!</description>
		<content:encoded><![CDATA[<p>Forget your stupid Comic Con! I&#8217;m gonna make my own! With hookers! And blackjack! In fact, forget the Comic Con!</p>
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		<title>By: Ethic</title>
		<link>http://www.killtenrats.com/2009/07/24/todays-industry-wtf/comment-page-1/#comment-32660</link>
		<dc:creator>Ethic</dc:creator>
		<pubDate>Sat, 25 Jul 2009 02:54:21 +0000</pubDate>
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		<description>It says *any* booth babe, not just EA booth babes. Nice work EA.</description>
		<content:encoded><![CDATA[<p>It says *any* booth babe, not just EA booth babes. Nice work EA.</p>
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