Comments on: EA WTF Follow-Up

By: Playfish Buyout | Kill Ten Rats

Playfish Buyout | Kill Ten Rats — Mon, 09 Nov 2009 23:40:16 +0000

[...] EA has bought the makers of my favorite Facebook games. I’m glad they got paid, and this could lead to a lot more exposure for the games. Given EA’s advertising plans, I expect to see lots of ads for their virtual pets saying: Electronic Arts wants you to *by which we mean, take pictures of them [...]

By: This Week in Sexual Objectification: Mobile App Edition | Kill Ten Rats

This Week in Sexual Objectification: Mobile App Edition | Kill Ten Rats — Sun, 18 Oct 2009 14:01:13 +0000

[...] Pepsi advertised one of its brands last week with an iPhone application that divided women into 24 categories and provided recommended pickup lines to help you “score” with them. What puts it over the top into real notability is that its developers have embraced Web 2.0 and included a “Brag List” so you can name and share your conquests on Facebook and Twitter. After the world noticed, Pepsi issued the usual non-apology. [...]

By: Is EA winning the ad war? « What Would Matt Do

Is EA winning the ad war? « What Would Matt Do — Fri, 31 Jul 2009 16:03:59 +0000

[...] the fucking ad campaign worked. Just look around the web. Coverage from the big guys, to the little guys, everyone weighing in, most saying what jackasses EA are, some defending them. Some were so over [...]

By: Female Gamer

Female Gamer — Thu, 30 Jul 2009 23:05:26 +0000

@Katherine

That’s definitely my kind of contest. It would save time to eat more chocolate for the Gluttony one. :)

By: Katherine

Katherine — Thu, 30 Jul 2009 00:20:41 +0000

Female Gamer: Would a competition based on sloth mean that if you don’t enter, you are eligible? ;)

By: Ravious

Ravious — Wed, 29 Jul 2009 18:25:01 +0000

Of course, negative objective press…. well it can hurt too. http://www.penny-arcade.com/2009/07/29/fabulous-prizes/

By: Rog

Rog — Wed, 29 Jul 2009 08:38:26 +0000

This response doesn’t surprise me in the least. Even if the suits at EA realized the blunder, they’d protect their image. They’ll apologize if they feel public perception crosses a threshold where it’s the less expensive response.

I don’t think an apology would be honest from a corporation that measures every little thing. Measured apologies are hollow.

By: Female Gamer

Female Gamer — Wed, 29 Jul 2009 06:28:04 +0000

It’s possible that EA’s booth babes were briefed on the upcoming sexual harassment, and maybe even signed releases. But what about the employees of every other company there, and random attendees who might be mistaken for employees … I doubt if EA got their consent to be targets for the “act of lust”.

When are they going to do a contest based on my favorite deadly sins, namely Sloth and Gluttony?

By: Ravious

Ravious — Tue, 28 Jul 2009 20:44:33 +0000

More EA Marketing: http://gamevideos.1up.com/video/id/25660

By: #EAFail « Broken Toys

#EAFail « Broken Toys — Tue, 28 Jul 2009 17:26:09 +0000

[...] at Kill Ten Rats has a modest proposal. Since the approach is apparently, “any publicity is good publicity,” I’m just not going to [...]