These are the chronicles of MMO developer Cryptic. Their continuing mission: To seek out new players. To create new trailers that will generate excitement for their game. To boldly take a popular license and make a profitable game.
Judging by the trailer they released earlier today, their mission will be a failure. Clocking in at just over a minute, the trailer actually seemed to decrease interest in the game despite having a prominent spot on the front page of gamespot. The voice-over was uninspired. The game-play footage was too devoid of music to give it a cinematic feel, yet also devoid of the user-interface that makes game-play footage seem genuine.
By contrast, when SW:TOR wants to show off it’s gameplay, they actually played it; user interface and all. When SW:TOR wanted to give a cinematic trailer, they did that too. Both of these efforts had me reaching for my wallet and saying to myself, “God, I hope there’s a lifetime subscription!”
Star Trek Online’s trailers have me reaching for my mouse while saying, “Meh”.