one thing that needs to be done is to gauge the hype meter. if you say too much, it’s bad. if you say too little, it’s bad. what’s GOOD is if you tell us WHEN to expect things. that way the hype lasts much much longer. it’s like telling someone to run on a treadmill without telling them when they’re allowed to stop. our stamina for this silence wears very thin very quickly when we dont have any idea when the next news will be.

nevertheless, after this interview my interest has re-piqued. i love guild wars too much to let torturous marketing tactics throw me. not that it isn’t a good tactic. but torturous still.