Marketing Through Music

Last night I bought World of Goo from Steam (it marches on).  I had played the demo quite a while ago, and I really enjoyed it.  Yet, I decided for some stupid reason to pass.  Recently, in a stroke of [marketing] genius 2D Boy released the excellent soundtrack for free!  I spent much of yesterday’s work listening to the soundtrack, and after listening to Red Carpet Extend-o-matic for the 100th time, I resolutely decided that I would buy the darn game as soon as I got home.

Guild Wars did a similar [marketing] thing with the Eye of the North Expansion when DirectSong released the soundtrack for sale nearly a month before the games release.  I remember discussing what content we would get with the expansion based on the titles of the songs and how each song sounded.  As if we weren’t all hyped enough with the imminent release we now had some “content.”

It’s a pretty simple concept.  The content is already there for the game.  Might as well double dip. 

–Ravious
the cage of those meticulous ink strokes

The Pause That Refreshes

One of the worst things about MMOs, in my humble opinion, is the requirement usually for a block of uninterrupted time to play.  Uninterrupted is the key sticking point.  The pregant wife needs laundry carried up the stairs, a new episode of Fraggle Rock needs to go in to the DVD player, the dog dares you not to take him out, the roommate burns popcorn in the microwave, or your significant other decides to talk to you about the day “right now.”  All of these things are temporary.  The game just needs a pause.

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Tao of the MMO Gamer

Plenty of people put forth their forwardlooking posts, and I am going to do it as well.  Whether it is from a Steam-driven library of games, an aging MMO population, an economic recession, or plenty of different business models coming in to the MMO world, I believe that the subscription model of today is nearly done being “the way.”  Walk with me a second…

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Grind, the Everpresent

It’s kind of like suspension of disbelief.  Gameplay becomes grind ultimately when the player believes the tasks are artificial and arbitrary rather than naturally incorporated into what the character should be doing.

It is definitely one of the hardest MMO terms to define.  Almost like pornography.  You just know it when you see it (SFW).

–Ravious
It means that we’re just dolls.

p.s. I had an epic “grind” post – that spawned from the comments of Hobby Elements – covering when grind was used to teach, used to make a worthwhile feeling of accomplishment, etc… and I think the only intelligent thing that came out of the entire multi-rewritten post is what is above.

Non-Content WAR

With my new view of hobby elements and how much of that salt I needed for my MMO diet, I had to take a look at Warhammer Online.  I have to hand it to the guys and gals at Mythic Entertainment because the hobby elements in Warhammer Online were very different from the elements I was used to in other MMOs.  It was another type of hobby element that eventually turned me away: players as content.

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Hobby Elements

Paul Barnett, said again and again during pre-release interviews for Warhammer Online that they were creating a “hobby,” rather than a simple (add British sneer here) game.  His line of reasoning was that Warhammer Online required dedication, but what you got from that dedication was something good… more than simply defeating a final boss and turning off the console.  I wanted to take a look at why MMOs transcend being a mere game in order to become a hobby.

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Guild Wars – Not Really An Article

Gaile Gray, ArenaNet employee extraordinaire, stole a soapbox to stand on at the Guild Wars Wiki in order to explain why they ban 1000 (!) Guild Wars accounts per week for real money transactions (RMT).

Say the RMTer talks to 10 or 20 people in a day, and waves 100K gold or XX Ectos or a rare miniature in front of them. Some of those people “take the bait,” and then the RMTer tells the player some song and dance about how, to prevent them getting caught for the transaction, the company will “place the gold directly on the player’s account.” Most people reading this will say, “Yeah, sure they will!” and laugh, but surprisingly enough, some players believe it, and they turn over their account credentials. 

While I personally believe that most MMO blog readers (especially the highly intelligent Kill Ten Rats readers) “wouldn’t fall for that trick,”  it is amazing that this problem is so widespread.  Gaile has a great point that I usually forget to take in to consideration when thinking about the gold farming business: the phisher is doing this all day long.  Statistically, they will find that one born every minute.  Anyway, in the hopes of helping a little public service announcement I thought I might pass that on.

In other news, it seems the that the ArenaNet Community Team had a two week break for the holidays.  Could this be because they won’t be getting another long break for awhile due to upcoming projects?  Hopefully that flood wall breaks soon enough.

–Ravious
…and his Desert Eagle .50

The Gravel Pit

Turbine was going in such a great direction with Mines of Moria until the Waterworks.  Whoever designed the last of the quest chains in this region must have missed the memo on the design change from Shadows of Angmar to Mines of Moria. 

It started out great.  The content was stacked, and made sense storywise.  I was killing glass spiders to harvest their legs for crystal lamp repairs, checking out the hypnotoads, and the area itself was a breath of fresh air for the lack of vertically separate areas.  Then I got to the Great Wheel in the Waterworks. 

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