Lets be honest, Aventurine have not been ones to heed conventional wisdom when it comes to Darkfall. Lets look at how they differ.
1. If a bad review comes out, don’t post about it on your forums. The added attention will just get people who are already on your forums to read a review that says your game sucks. The more responses from the developers, the longer the controversy is dragged out.
Aventurine started 3 threads in 3 days in their “news” forum.
2. Make your forum big and flashy and often updated. It’s the first thing potential new players see.
Aventurine’s web site is lack-luster and rarely updated. Looking at darkfallonline.com, a user can’t immediately tell if the game has been released or if the game is in beta.
3. Let people buy your game. If you need more servers, quickly put more up within the first couple days.
If you can find the link to the store, you’ll find it’s offline approximately 23 hours of the day.
4. Don’t create a system where people can lose all their stuff. It’ll just cause them to quit when they can’t get their corpse or lose something special to them.
Aventurine’s design philosophy is designed around the exact opposite.