Turbine In Bed With Sony Online Entertainment

Just caught this announcement on the Turbine website:

Sony Online Entertainment Inc. (SOE), a worldwide leader in massively multiplayer online (MMO) gaming, today announced the formation of Station Publishing, a new distribution label within the company. Station Publishing will focus on distributing interactive entertainment products licensed from external content providers for the PC and game console market. The first titles due from Station Publishing will be Turbine Entertainment Software�s Asheron�s Call: Throne of Destiny and Asheron�s Call 2: Legions.

Argus, the senior producer of AC2 Legions, had this to say about the decision:

Turbine is a developer and publisher. We make games. When it comes to putting these games into boxes and getting them on store shelves, it is better for us to partner with a well established distributor than to grow in a direction that is not in line with our focus: making games. If what we want is a distribution partner that has succeeded with the marketing and retail launch of expansion packs, SOE starts to make good sense. Sony�s sales force is one of the best in the games industry, and we�re more than happy to have them working on our behalf.

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I own this little MMO gaming blog but I hardly ever write on it any more. I'm more of a bloglord or something. Thankfully I have several minions to keep things rolling along.