The industry is stuck in its comfort zone, too. Commenters on yesterday’s post successfully covered most of my thoughts, so I will direct you there. Same thing: we need to experiment and sometimes stumble to learn. Heartless, amongst others, is hoping for that comfort zone to implode:
We really needed a big, AAA title to fail miserably trying to follow the old “release now, fix later” mentality.
Our own Nicodemus is predicting that we are on the upswing of a boom-bust cycle in MMOs, so maybe we will see that creative destruction in action soon.