In non-game related news, a new G.I. Joe Movie has been announced, and the specifics of the plot and setting changes have created one of the largest letdowns in classic Americana history. The “Real American Hero” is actually going to be changed to appeal to a broader international audience, and instead, the initials GI JOE will stand for Global Integrated Joint Operating Entity.
While some remember the character from its gung-ho fighting man ’60s incarnation, he’s evolved. G.I. Joe is now a Brussels-based outfit that stands for Global Integrated Joint Operating Entity, an international co-ed force of operatives who use hi-tech equipment to battle Cobra, an evil organization headed by a double-crossing Scottish arms dealer. The property is closer in tone to “X-Men” and James Bond than a war film.
Set to enter production this year and debut in the summer of 2009, GI Joe will be directed by Stephen Summers, who is best known for his production “The Mummy” in 1999, “The Mummy Returns” in 2001, and “Van Helsing” in 2004. Not exactly a powerhouse director, coupled with a bullshit twist on a classic element of American Toy history, minus the involvement of the COBRA organization as we have known it with COBRA Commander at the helm, spells a highly possible flop of explosive diarrhea with a bigger marketing budget than production value.
I hope I am wrong about this one….