I stop at Taco Bell every couple of weeks. I order one Beef & Potato Burrito and two Big Taste Tacos. In the past year, those prices have each increased by a dime, so the order is now $4 after tax. I have spent more time pondering that 8% increase than it will ever cost me to pay it.
I ponder because it is odd that I felt price sensitivity. Not enough to even look around the menu for new items, but I noticed. I get the principal of watching the cents so the dollars take care of themselves, and I can see the cumulative effect in my bank statements, but I really don’t care about a few dimes. And yet, somehow, I do.
People will drive across town to save $5 on a $15 item but not $5 on a $125 item. Because 1/3 off is big! But it’s the same $5. If it is worth your time to save $5 on one, it is worth your time to save $5 on both.
$15 a month? I spend more than that per person on a nice dinner. That is a couple of movie tickets. I get a ridiculous amount of value for my money.
I would probably be happier with an MMO that charged me more and took less time, with concentrated awesome instead of grind, travel, downtime, and things meant to prolong subscription fees. I would probably be happier with a premium game that charged me $30/month and had great servers, fast customer service, and less rabble. (Show of hands developers: half the people at twice the price, you in?)
But I still notice price sensitivity when I could have WoW for $15.