ArenaNet’s Community Managers have been very busy as of late (well always, but this is business we can see). Their two big pushes this late Spring have been with the alternative gaming communities: Twitter and Facebook. ArenaNet has had accounts there for quite some time, but the push has been trying to make them very active. The Community Managers are hoping for 1000 fans on Facebook (as of writing this it is at 894).
In a post on Guild Wars Guru, there was some confusion about the Guild Wars 2 concept art. It seems that Dociu’s infamous Construction Site was actually (and officially) Guild Wars 1 concept art. Regina Beunaobra was quick to clarify the ambiguity. The forumgoers then started discussing the Facebook page and the upcoming Penny Arcade Expo, and the Community Managers (Regina and Martin Kerstein in near tandem) dropped some very juicy hints on the forum.
First, Facebook will be used as a platform for Guild Wars information. Martin hinted that the information flow on Facebook might “change in the future [wink],” while Regina immediately followed up by noting that Facebook and Twitter allows them to do things they normally cannot do on the Guild Wars website. NCSoft has been using Twitter, for instance, to have Aion beta key “flash” contests. It should be interesting to see how they intend to use both mediums.
The more interesting bit, was when forumgoers started discussing the fact the ArenaNet has [again] promised us Guild Wars 2 information in the second half of 2009, the fact that PAX is in ArenaNet’s backyard, and correlating Aion’s release with the PAX dates. Regina took the time to note that there were some very “astute/insightful comments” in the thread. She did not quote any, and the comment immediately prior to Regina’s was arguing that Guild Wars 2 would not appear at PAX because of Aion. It could go either way, but it seems that the CM duo are starting something… or somethings. The mood they emit is almost gleeful, like a child being let out to play in the sun and puddles after the rain has stopped.
As an aside, I am not really enjoying the push across many different mediums (even if they are all on the internet). It takes enough time to get good information out of the forums and wikis, but now I feel like I also have to follow Twitter and Facebook. Realistically the information from any of those will at the very least disseminate to the active fan forums, but some things are missed. As a Magic the Gathering born-again fan, the amount of “exclusives” on Twitter is kind of depressing. It’s a Catch-22 in my mind in the realest sense. I don’t see a choice but to follow… I am such a gaming news junkie.
the program Smith has grown beyond your control