Thanks to Arkenor, over at Ark’s Ark, I learned that Games Workshop had sued Warhammer Alliance for mostly trademark issues. First off, Games Workshop is not really the bad guy. They have a very strong trademark with Warhammer, and with trademarks, if you don’t protect your ranch, the fences start to erode. Disregarding whether Games Workshop is actually correct by law in its lawsuit, we can assume that Games Workshop believes that Warhammer Alliance is harming the strength and worth of the Warhammer trademark.
We can also assume that Games Workshop knew that by suing a proprietor of a community for Warhammer Online that it would be hurting the community, which in turn would very likely hurt the actual MMO. Now, Games Workshop, of course, can choose in a timely fashion when to launch the lawsuit, and they did so not long after the whole billing fiasco with Warhammer Online, which according to some caused a not-insignificant decrease in subscriptions. The bruises have barely healed, and now Games Workshop is opening up another wound.
So let’s get back to basics. This lawsuit is aimed at protecting the whole Warhammer IP, but in doing so it will actually harm the Warhammer Online portion of the IP because the goodwill towards Warhammer Online will decrease. I believe that big daddy Games Workshop’s position on the viability of baby Warhammer Online for the long run becomes pretty clear here. Do I really need to spell it out any further?
a fool’s excuse for failure