Ardua gushes about The Secret World, but I think a great asset to the game in the North American market is having a guy named Ragnar Tørnquist at the helm. Put that on the box cover. Not that most Americans know game developers or their reputations, just that the very name strikes a chord of awesomeness in Anglo America. “Dude, can you really name someone Ragnar over there? Do they still have vikings? Oh my god, they totally do!”
We may be shallow, condescending, culturally imperialist cowboys, but we have poor judgment, worse impulse control, and lots of disposable income.
Update: by commenter request, we shall not celebrate developers in particular, but we shall continue to highlight names that Americans will find awesome and astounding. Magnus and Thor are other good names to put on your cover, as is anything with crossed out letters. Umlauts are also likely to be received positively.