Or should that be “Free to Plunder”?
We’re preparing to change the business model of Pirates of the Burning Sea from subscription to free-to-play (hence forth to be known as F2P). This is the culmination of a decision that was made back at the end of last year, and I’m thrilled to finally be able to announce it. It’s not a decision we’ve taken lightly, and we’ve put in a lot of planning and work to make this a seamless transition. We’re very excited about this direction for a number of reasons.
First, it reduces the barrier of entry for new players to come in and try the game. Experience has shown us that players who try the game tend to stick with the game, so we want to remove any impediment for a player to try the game. Free trials are great, but the knowledge that there’s a required subscription makes potential players think in terms of commitment—”do I want to be paying every month for the long term” rather than “will I have fun with it tonight?” The first question is hard for any product, but we feel really good about the answer to the second.