LotRO goes F2P. I think, “The game is about to get a huge funding infusion.”
EQ2 goes F2P. I think, “I always meant to try that, but I would hate to jump onto a sinking ship, and it looks like SOE wants to milk the last dollars from a dying game.”
This is even before considering their differing price shop models. I cannot promise that it is a fair pair of reactions, but I do not think I am in the minority in my estimation of whether each game is headed up or down.