This “go public to find people who think like you” strategy has created an unprecedented increase in the amount of material that is available to the public but not intended for the public — its creators are looking not to reach some generic audience but rather to communicate with their soul mates, often within a sense of shared cultural norms that differ from those of the outside world.
— Clay Shirky, Cognitive Surplus
WoW-blogging is very popular. Our biggest hits lately come from Guild Wars 2 news and exclusives. Meta-MMO blogging has a much smaller target audience of interested parties. Anyone can read it, just like anyone can read your Twilight/Haruhi Suzumiya crossover fanfics, but that is just a device to find the receptive population.