Frozen Sharing

Sharing a photo by making it available online constitutes sharing even if no one ever looks at it. This “frozen sharing” creates great potential value. Enormous databases of images, text, videos, and so on include many items that have never been looked at or read, but it costs little to keep those things available, and they may be useful to one person, years in the future. That tiny bit of value may seem too small to care about, but with two billion potential providers, and two billion potential users, tiny value times that scale is huge in aggregate. Much creative energy that was previously personal has acquired a shared component, even if only in frozen sharing.
— Clay Shirky, Cognitive Surplus

Our fellow MMO bloggers will be familiar with the phenomenon of getting comments or sudden bursts of hits on old posts. Dig those trailing comment dates as people still reminisce about AC2, wonder what happened at the end of Borderlands, and read your Death Knight leveling guide from 2008. Feel free to comment with a link your favorite “wow, people are still looking at this” post from your site.

: Zubon

7 thoughts on “Frozen Sharing”

  1. Years ago I wrote two raid guides. One for City of Mist and one for Kedge Keep. People don’t comment on them because I have comments off, but they get traffic. I also learned that one of the EQ emulator groups out there used my guides to rebuild those zones, and people who play there use my guides to play there.

  2. Interesting.

    I have two posts which still get hits thanks to the images…
    About the various armor sets in Age of Conan (2008)
    The Witcher armor …also from 2008

    Both of these posts have actually been accessed in the last week, though my blog has not been active for the last month.

    People really want to look at armor?

  3. It’s not exactly old, but I still get a lot of hits (as in, the majority most days for no apparent reason) on my cursory and vaguely flippant review of Cameron’s Avatar movie. I wish I could tell how many of those stuck around for something a bit more useful.

    Still, the occasional burst of activity around an old favorite of mine makes me happy. I’d like to think I’ve contributed something positive to the sum of human knowledge and expression. It’s especially nice since I feel like I’m repeating myself more and more.

  4. I did a review of Red Dead Redemption back in June that has been in the top three articles on my site by traffic every day since it was published. It didn’t even consider it a particularly exhaustive review more of an impressions piece.

    It is odd which articles find an audience and which don’t, sometimes.

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