The University of Essex is trying to trying to increase student retention. That is where Richard Bartle works, and he notes:
The thing is, all the ways that the document listed to increase retention among new students were straight out of the MMO newbie-retention handbook. A place where people can hang out between teaching events and make friends? Check. Organised groups led by experienced students that you can join? Check. A communication channel for students just like you? Check. A method of finding other people who are interested in the same things you are? Check. Fun tasks for people with different skills working together ? Check. Easy challenges with small rewards to get you into the swing of things? Check.
Remember your gaming insights at work. Games are designed to be more enriching and enjoyable than real life, so why can’t we take the lessons of games to make real life more fun? I currently work in educational assessment, and we are looking ahead to games as teaching and testing tools.