This morning I fell down a rabbit hole and became aware of sites that sell shovelware bundles of Steam games. For example, Go Go Bundle will sell you about a dozen lousy games for about a dollar. These seem to be mostly low quality and poorly translated. At some point, Steam lowered the minimum bar to clear to put a game on Steam.
I am not sure why someone would want these. Better flash games are available free. I can only guess there are a few ways to game the system, which might also point towards why you would want to buy 50-packs of these Steam keys at a discount. Yeah, 50 copies of the same shovelware. My first guess was card farming, since one game’s worth of Steam cards sells (sold?) for about a dollar, so a pack of a dozen games could net you about $10 if that is still true. Or farming Steam levels, so you get 50 accounts and farm cards to send yourself? Neither seems worth the effort or electricity, although never underestimate the ingenuity of people with access to automation and someone else’s electricity.
Or achievement farming? If I will put in some effort to earn an achievement, I can totally see someone dropping a few dollars to add more achievements to their Steam profile. And then I saw Bitcoin Clicker in one of the packs. Bitcoin Clicker is an idle game with 5000 achievements. You are awarded an achievement every second you are in the game. Need to bulk up your Steam achievements count? Just $0.99, or the same price for a pack of bundle of similar quality games. With Steam trading cards! This might have been stepped on by the time you read this post. (Bonus: the developer listed it as an MMO with full audio in 27 languages. And it is apparently a very minor reskin of an example game.) All of this has led me to the Achievement Spam Steam curator that tracks games like this. I feel dirty just scrolling through the list. Apparently the idea is to steal some content, slap on achievements, and see how many copies you can sell for a dollar.
I hesitate to give exposure to crap, but holy crap.