There are two ways blogs die. The most common is for the blogger to simply stop posting. Sure, the activity seemed fun for the first five or so times, but then it felt like work. There is another way. A darker way. It’s when the blogger has decided something important. Something that changes things. Suddenly the articles and stories the readers were used to become overshadowed by the other thing.
In our little arena, if a blogger merely switches games people will unsubscribe but the blog is not dying. One good example is when Syncaine at Hardcore Casual became a Darkfall crusader. Post after post was filled with Darkfall ambushes, tactics, and alliances. I did not unsub from the RSS feed because I love stories coming from sandbox-style MMOs and it is an excellent blog, but I am sure some people (read: WoW tourists, wink, wink) did. He has since come back around to providing healthy, acidic commentary on other games, but will those that unsub’d come back? That is the biggest determination I have to make when I unsubscribe from a blog. Do I ever want to come back?
The one I just unsubscribed from changed in a different way. It was dying. It expanded to talk about those other things (and I don’t just mean merely switching MMOs), and then it became preachy, and friendly. I felt the blogger was plunging in to some dark abyss from whence she or he could never return. There seemed to be no hope that the blog would return to an even keel on the subject it was originally created about. Still, I unsubscribed with a heavy heart. I liked the blog a lot, prior to the change. Unsubscribing feels like a acute severance rather than a quiet disappearance.
The blogs that begin with a purview and an aim to acquire an audience become disingenuous, possibly even disloyal, when all of the sudden the blogger decides that the blog article topics were really up to the whim of the blogger in the first place.
What makes you unsubscribe from an active blog?
just another brick in the wall