I have found the solution. If you have been following our series on what is wrong with your primate brain, you already know that the brain does not record and re-play memories so much as keep a sketch and then reconstruct them each time. Human brains are known to insert untrue things. And, here is where we get the solution, our brains will incorporate vivid imagery and not realize that the relevant “memories” never happened to us.
Here is the other half of the solution: some game developers make really awesome trailers, and some players make really awesome gameplay videos. MMO gameplay has a really lousy rate of fun per hour spent, except when you are in the mood for grinding and repetition, so why don’t we get a few really good videos of people playing, perhaps with some voiceover work about how fun it is, and then watch those a few times instead of playing? Fast forward a few weeks, and you will have opinions about how much you enjoyed that game you never played. It is like the sci fi stories about recording sensory experience and playing it back on some sort of experience machine, except that your brain will merrily mock up the whole process for you!
Granted, the economics do not quite work out, as we all get enough enjoyment from the trailer without actually buying the game, but we will work on that problem next. Also, my great respect to the many who figured this out ahead of me, hallucinating quite devout opinions about games while they are still in development. I think we can all appreciate the amount of love and hatred already inspired by Guild Wars 2, Star Wars: The Old Republic, and Dawn.