It was not a good morning to wake up to news that an online tool I rely on every day was being put to rest a few days before my birthday. On July 1st, Google Reader is going to be shut down. Syp and the commentators at Bio Break already have said everything I could, but I feel the need to echo it in some sense.
I rely on this integrated tool. Yes, I realize there are decent alternatives, but I have used Reader as part of my Google suite of tools. I have amazing brand loyalty because of these tools. I feel Google is harming this brand far more by shutting this down and pissing off many internet vocal people rather than jut getting some menial data and keeping Reader open.
I guess I have a few months to find a better RSS home.