“Harbingers of Failure”

Admit it, you know some of these gamers and might keep a couple in your feed as negative indicators:

We show that some customers, whom we call ‘Harbingers’ of failure, systematically purchase new products that flop. Their early adoption of a new product is a strong signal that a product will fail – the more they buy, the less likely the product will succeed.
— Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker, “Harbingers of Failure”

Hat tip to Marginal Revolution, where a commenter says:

My wife thought I should open my own market research firm where I’d be proprietor, sole employee, and entire sample size. Big companies would show me mockups of products they were considering launching, and if I’d say “I’d buy that!” then they’d cancel the program, fire the guy who came up with idea, and bury the mockup at Yucca Mountain under concrete and steel.

: Zubon

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