Despite how I have seen it linked, “we’re sorry you were confused and took offense” is not an apology. Since the approach is apparently, “any publicity is good publicity,” I’m just not going to mention any EA games for the rest of the year unless this is somehow made right. We’ll see how 2010 goes.
The beauty of being petulant about this is that I don’t need to think of what would constitute atonement. The creative minds that thought of “sexually harass women for prizes” can devote their efforts to that.