You just sent me a survey on The Lord of the Rings Online™. Things went downhill starting with this question:
“In the list below, please select your favorite features.
Remember that we’re asking you how much you like each feature, not how much time you spend or your thoughts about the current state of the feature.”
So you want to know what features I like, but I should not take into account the current state of the feature? I need a text box here that lets me tell you how lousy a question that is. If I like the idea of legendary items but think the current system is horrible, I should tell you it is my favorite feature? WTF? “New classes” and “new races” are on the list. Am I fond of all possible new classes and races? There have been two new classes and no new races. Is there any basis on which I can answer this question? And it is a required question, so I cannot skip it.
On the rest of the required questions that were nonsensical or inapplicable to my current playstyle, I filled in the least irrelevant answer. I am pretty sure that you just received active disinformation from me, at your own request.
Please hire someone who knows how to write surveys. I work in evaluation, so I might be able to recommend someone to you.