A lot of times, developers get a lot more out of their advertising buck if they don’t tell us what the heck they are advertising. The Cloverfield movie trailer originally didn’t give us any clue as to the title of the movie it was advertising. All the speculation outside the movie theater actually lead to more word-of-mouth buzz than if they had just told us, “This is a trailer for a blair-witch like monster movie with a funny name”.
Bioware has once again decided to make use of the power of mystery with a countdown timer that appears on every Bioware website you can think of, except for TOR. Is the exclusion of the timer on the Old Republic’s site an indication that TOR fans shouldn’t care about the timer? Or is it an insidious plan to throw us off the trail of a big Star Wars announcement?
Well, I suppose we’re supposed to speculate until the countdown reaches zero, on Monday morning.
EDIT: Turned out it was a competition to win stuff like computers, t-shirts and other swag. My heart always yearns for a TOR announcement. /Sigh.