There are three zergs of random sizes, each capturing objectives in a spiral, with the occasional overlap or intersection that leads to a one-off fight. There is little to no incentive to defend beyond the free points of catching unaware opponents from behind. I have never seen anyone care about the reward for having the higest score, and I do not even know what it is.
GW2 players were asking for more permanent PvE zones. I do not know if the developers meant to create one in WvW or if that is just a statement on the GW2 playerbase. But hey, it’s been a while, so maybe things have changed since my last visit.