[EVE Online] EVE Online has this print magazine you can subscribe to, called EON. In the first issue, they offered advertising to the various corporations in-game. It was a new way to try to expand your corp. Understand, this is a real magazine – delivered to your home.
The devs just announced that they will be selling ad space in the future issues. But get this, it will cost you ISK (the in-game currency of EVE). In fact, it appears to cost you 200 million ISK to place an ad. Now that is a bit of a twist, right?
So what do they plan to do with this ISK? Well, they hope to offer it to potential writers in exchange for stories for the magazine. They expect to pay between 40 and 50 million ISK per page.
I think this is rather interesting. Paying for a real ad with virtual money. The virtual money is used to pay authors for real articles in a real magazine. I wonder if there is any legal ramifications here. They sell the magazine for real money. The magazine is filled with articles and ads paid for with virtual money. The magazine will cost real money to put together and print, of course. I just think this is fascinating.