The problem is, thereâ€™s an easy way to be polarizing that doesnâ€™t work and a hard way to be polarizing that does work. They look similar enough from the outside that most people take the easy way and then blame the system for their failure.
By saying youâ€™re only going to appeal to a certain group of people, you give yourself permission and latitude to say no a lot. No, weâ€™re not going to build this feature because the market weâ€™re targeting doesnâ€™t think itâ€™s important. No, weâ€™re not going to change our message because our message appeals to our target market. And, if you disagree, wellâ€¦ youâ€™re not the person weâ€™re going after.
No can be an incredibly powerful tool but it can also be a dangerous one when it shellacs your from criticism. The easy way of being polarizing is to just arbitrarily decide your target market based on what you wish your target market could be and then act all defiant and proud about how polarizing you are.
… Unless you can succinctly and explain what your target market is and why they appreciate your product, youâ€™re not being polarizing, youâ€™re just giving yourself permission to swear a lot and draw whales on your website.
– Xianhang Zhang