I was recently looking at the guild recruitment forums in SWTOR. Considering the game isn’t launching any time this year, it’s a surprisingly active forum. The first recruitment thread I clicked on had a link to a website which just dropped my jaw. The leader of the guild has invested in custom art for his slick website and a Ventrilo server. There was so much effort expended on this recruitment effort that I actually had to take a step back and wonder. Why do guilds recruit pre-launch at all?
They claim to be a Roleplaying PVP guild, but none of the people in this guild can actually say they like the PVP in SWTOR or even claim to know if PVP will be arena-based or out in the open. Most baffling of all, this is ultimately a group of people who don’t know each other. They don’t know if they like playing with each other and they don’t know if they like talking with each other.
With my own guilds, we have always focused on inviting people we have already played with and grown to like. We want to see them in our chat channels and we want to help them get geared up because of how we’ve come to feel about them. We’re already friends by the time the invitation is given.
A guild which is formed entirely off of blind-invite recruitment on a forum seems too much like a pick-up-group on launch day. Except it’s more risky than a pick-up-group, it’s a pick-up-guild.