Champions Online is following The Lord of the Rings Online™ in offering a lifetime subscription, along with a discounted long-term subscription. As with Wizard 101, I favor trying more pricing options. The monthly subscriptions appeal to me as someone who binges madly on everything, but the long-term plans help me play more casually, without “must get my money’s worth” building atop “must consume new pleasure.” But that is not the innovation.
Champions Online is offering this option for one month, while the NDA is still up. And planning to have a microtransactions shop. Seriously? $200, sight unseen, and you already know it is going to change after release, and there will be other plans to generate revenue from lifetime subscribers (see again: The Lord of the Rings Online™). That is some chutzpah.