The Entertainment Software Association announced yesterday that E3 is “evolving†into “a more intimate event focused on targeted, personalized meetings and activitiesâ€.
This is unbelievable. I was actually befuddled for a minute or two after reading the press release. And then it all started making sense…especially when news broke that EA has been whining about the increasing costs. This is like Donald Trump whining about how expensive cheesecake is, and then demanding that only apple pie be served at restaurants.
The entire press release, and my comments are as follows: