Free to play online games sounds like such a good deal…after all, it’s free, right? “Free to play†MMORPGs aren’t actually free (yes, it is false advertising when they say “100% freeâ€). The publishers and developers make their money primarily by generating revenues from in-game advertising, and micro-purchases of in-game items and other perks. [Yes, I know there are exceptions, but I’m talking about MMOs in general]
Games in Asia have long been based on a “pay to play†model where gamers usually buy time cards at a cyber café, gas station, or something similar, which they redeem for time in a game. These are usually hourly or daily options. So, going from “pay to play†to “free to play†seems like a logical next step. One of the reasons that the monthly subscription model hasn’t been as popular in the East is the lack of market penetration of credit cards.