The Guild Wars viral campaign leading up to… something is creating a playful rift in the community. Playful, so far, I should say. As soon as the links to the White Mantle and the Shining Blade, two NPC organizations in Guild Wars, people started using hashtags to proclaim allegiance to a certain side. I bet ArenaNet was absolutely gleeful at the response considering all they did at that point was put up a poster for each adversarial organization. It was pretty fun, but what is most amazing to me is that people are actually siding with the White Mantle.
Let me put this into perspective. You go to a Super Bowl or World Cup party. There are too many available members of the opposite sex to really watch the game (even though you want to) so you flirt, eat, and talk while the game runs in the background. You leave to go home, without having watched much of the game at all, but you do catch the final score. Your team gets pummeled. So what do you do? You go home to where you recorded the game, sit down with a fresh pint and some nachos, and start cheering for your team like some madman who believes that by yelling at the TV you are actually giving your team energy. This is what it’s like to be proclaiming allegiance to the White Mantle right now.

