WoW Expansion and Retention

Our dear friend Tobold has an interesting post about WoW’s subscriber numbers surrounding the expansion. WoW repeats the same pattern of other games, just on a grander scale:

So the decline doesn’t matter? Far from that. We will never know the exact numbers, but the WarcraftRealms graph suggests a 10% decline from the peak in February. That still leaves more players than WoW had in December last year. But if you happen to work in a company, imagine you having to tell your bosses that you just lost 10% of your customers, starting the first decline after 27 months of growth. Big as WoW is, losing 10% means losing more people than Everquest ever had, and it also means losing over 100 million dollars.

ATSRTWT
: Zubon

Global Names

coh[City of Heroes] Since I got the question, I am going to explain an excellent City of Heroes/Villains system that every game should steal. Every account gets a global name, one that is unique across all servers. In-game you would refer to it starting with an “@” so I am @Zubon. This has several uses.

  • Global tells: even if you are playing a villain on Justice while I am playing a hero on Pinnacle, you can reach me with: “/tell @Zubon” If I am not currently online, it will save the message for the next time I am online.
  • Global friends: if you accept someone as a global friend (/gfriend @name), you will be able to see what characters each other are on, including server, zone, origin, archetype, level, and current team size. You can suppress this with /ghide.
  • Global chat: you can set up chat channels that people can join (with whatever permissions you want) from any server. You can have five channels running at once.

No matter where I am or what I am doing, I can find my friends.

: Zubon

Global Frequency

coh[City of Heroes] Much of City of Heroes happens in instances. There are a few zones where people hang about outside for various reasons, mostly the auction houses these days, but the missions are instances so we spend most of our time in no particular zone. You could spam broadcast all day long and irritate only a few people at a time. This makes Paragon City feel pretty empty for many new players once they leave the newbie zone.

Instead, we use the global chat system to communicate. That and supergroup/coalition chat, but we use a global channel as the de facto guild chat because at any given time someone might be in an alt supergroup, on the other side of the hero/villain divide, or playing on another server. The same idea makes global channels (multi-)server-wide general chat, reaching people in instances and all zones.

But if you don’t know the server’s favorite channels are, you are still in silence. When I visit another server, I am still listening to the chatter from back home. Let’s help each other out here: what is your server’s most popular global chat channel(s), and what is/are it/they used for? On Pinnacle, for example, we mostly use PinnacleBadges, for general chat as well as sharing badge hunting/missions; using it to look for a normal group is usually considered poor manners, but looking for task force members is perfectly fine. Off-topic chat is extensive.

With any luck, the comments here will be a useful resource for players trying to find the community across the servers.

: Zubon

Double-XP Weekend

coh[City of Heroes] It’s awesome. I have really been enjoying City of Heroes lately (almost entirely Heroes, with very little Villains play). I have been leveling characters, playing with friends, and generally having a hoot. This weekend I get twice as much xp/influence/infamy/prestige for doing so. Woot! And my wife thought I had been binging lately. I am only pausing to post while waiting for a team member to arrive.

: Zubon

Katie Hannon: Done Quickly but Often

coh[City of Heroes] I have mentioned my love of the Striga content in City of Heroes, but I had never done much with its big brother Croatoa. I was not in the right level range (or actively playing) when Issue 5 went live, and I am only now getting back to it. Croatoa isa self-contained zone with a story entirely separate from the rest of Paragon City, with its own factions that only leave the zone for holiday events.

Croatoa’s content culminates with Katie Hannon’s Task Force, which has become the most popular thing in Issue 9. How did year-old content become the best thing ever? Its unusual structure makes it the best source of rare invention recipes. Large groups of heroes are bothering Katie all night long.

Continue reading Katie Hannon: Done Quickly but Often

Pretty

I’ve been meaning to mention, I really like the graphics Ethic has cycling across the top of the screen. There are some nice pictures in there. (I don’t consider that my own horn I’m tooting, since I had no part in it.) Upgrade!

: zubon